by abbyjdean | Jun 19, 2019 | About, Copywriting
As a freelancer, I balance work-at-home life with stay-at-home-mom life. My two-year-old daughter is the reason I launched Abby Dean Creative and said goodbye to a full-time marketing job (at least for the time being). I recently wrote a guest post for St. Louis Moms...
by abbyjdean | May 20, 2019 | Copywriting, Marketing
Before I get into why copy matters, let’s cover what copy is. Copy is any written content or messaging that appears in/on a publication, ad, website or marketing material. The goal of copywriting is to increase brand awareness and encourage your audience to take...