About Me

writer + marketing maven + mama + rosé afficionado

Nice to meet you! I’m Abby.

Writing has been a part of my life since I was a little girl — I remember sitting in my room with my head in a notebook, crafting children’s stories when I was only eight or nine years old. My love for words eventually led to a degree in magazine journalism and a career that included roles as an editor for a major city magazine, a marketing and PR manager for a children’s nonprofit and a copy supervisor for an international accessories brand.

A year after my daughter was born, my family and I relocated to a new city, and I transitioned from life as a full-time employee to life as a stay-at-home mom (my most challenging role yet!).

Not only did this change allow me to spend precious first moments with my daughter (and then son, who was born in October 2019), it also gave me the opportunity to build a business of my own from home. My years of work experience connected me with amazing professionals and creative entrepreneurs who I’ve had the pleasure of collaborating with since branching out on my own. I love the challenge of working with new clients, strategizing content, creating a brand voice and accomplishing communication and marketing goals unique to each project.

Whether it’s press releases, website content, blog posts, brand copy or product descriptions, I would love to put my writing and marketing skills to work for you. (Or, if you just want to meet for a vanilla latte or glass of rosé, I’m your girl!) Let’s get connected!

“Writing is a skill that requires constant attention and years of practice. The variety of brands for which I’VE worked — from nonprofits to fashion labels to healthcare groups — HAS GIVEN me the experience I needed to start my own freelance business.” -Abby Dean

My Services

I write for small startups and entrepreneurs, international brands and healthcare companies, and everything in between — I’m not picky! Head over to Services to see how I can help you.

Let’s Start a Conversation